Washington DC May 28, 2007; The AIADA newsletter reported that a new survey reveals that many American college students think Lexus is an American car company and most of them think Hyundai is a Japanese company. According to the Detroit Free Press, the survey on brand identification of tech products and auto companies of 1,000 students was conducted by Anderson Analytics. While 37% correctly answered that Lexus, the upscale brand of Toyota, was Japanese, 33% thought it was an American brand. More than half -- 55% -- thought Hyundai was a Japanese company. Only a quarter correctly identified it as a Korean automaker.