R/GA has been appointed Global Social AOR for Uber. The company will deliver data-driven, insight-led creative programs and community management across the Uber Rides & Uber Eats businesses, globally. In Asia Pacific, R/GA APAC will partner with Uber as Social Agency of Record, working with the company to drive their business and brand through social and digital channels across Australia, Japan, and Taiwan markets led out of R/GA Sydney. R/GA’s remit is to deliver breakthrough creativity and improve effectiveness for all marketing activity across Uber’s digital and social platforms. This partnership aims to enable Uber to bring its purpose-led, community-centric ethos to life. Utilizing social platforms, the brand will activate against its objective to be at the heartbeat of every community in every city in which it operates.