UK Covid deaths reach new daily peak and set to stay there a month

Chris Whitty to front warning ads as UK Covid deaths hit new daily peak
Heather Stewart, Nicola Davis and Peter Walker
© Provided by The Guardian
Photograph: Aaron Chown/PA
England’s chief medical officer is to urge the public to “act like you’ve got it” in a major Covid information campaign as the daily reported death toll hit a record high and is not expected to ease for at least a month.
Amid growing concern in government over compliance with lockdown rules, Chris Whitty will be the face of adverts on radio, TV and social media from Friday evening. Urging people to behave as cautiously as if they are already infected, he said: “Covid-19, especially the new variant, is spreading quickly across the country. This puts many people at risk of serious disease and is placing a lot of pressure on our NHS.”

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