4 The long-awaited entrance of the new iPhone series to Thai stores has become a trending subject. In addition to the upgraded technology and lavish exterior, one notable contrast is that this series does not come with the customary wall charger and wired earphones. While such omission has reasonably raised eyebrows, especially when there is no trace of any price reduction, Apple justified their action by claiming that the smaller packaging will help them deliver more units at once and, thus, reduce their carbon footprint. While this environmental afflatus may not have convinced the public entirely, some have applauded their attempt to comply with the guidelines of UN Sustainable Development Goal 12 which outlines the need for "Responsible Consumption and Production".