by Max Maxfield As is usually the case, strange things are afoot in Max’s World (where the butterflies are bigger, the flowers are more colorful, the birds sing sweeter, and the beer runs plentiful and cold). Allow me to expound, elucidate, and explicate — don’t worry, I’m a professional, it won’t hurt at all (well, it won’t hurt me, but you’ll have to take your chances). The word “pragmatic” is defined as “dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations.” The reason I mention this tidbit of trivia is that I recently received an email from Ken Williamson, who is the chief operating officer (COO) at PragmatIC Semiconductor.