âMumkinâ: An App to Spark Dialogue About Female Genital Cutting The app, which uses artificial intelligence to simulate conversations with family members on FGC, aims to help users gain confidence to broach the subject in real life. Representative image. Photo: mumkinapp.com Women06/Feb/2021 In recent years, there has been much talk of an impending artificial intelligence (AI)-takeover. AI, we are told, will soon be better than us at driving trucks, writing novels and even performing surgery. Major companies like Alibaba and Amazon already use AI for tasks such as predicting what consumers will buy. However, current implementation of AI is largely restricted to corporations, which use it to cut costs and increase profits. There has been relatively little exploration of what AI can do beyond making money. This gap in AIâs development was a pivotal question for Mumkin co-founder Priya Goswami. âWhere is the discourse on ethical AI?â Goswami wondered.