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That means players can earn money when a UNC jersey bearing their name and number is sold, or for posing in uniforms for sponsorship deals. Students would be paid by third parties, not by UNC. The university did not release details about how revenue might be split between the school and its players.
"I thought this was the logical next step. Let's take what we're doing institutionally, let's apply it to the students, let those students go to market, and also share in the revenue," said Bubba Cunningham, UNC's athletic director, in a video interview released by the school's athletic department.