Sea Life Melbourne Aquarium launches underwater dining. Source: Sea Life Melbourne. Businesses joining in the fun of April Fool’s Day with branded hoaxes is by no means a new phenomenon. But, this year, many are reading the room and taking a more lighthearted approach. The pause in April Fool’s marketing ploys last year was a result of the global pandemic, but this year, as AdWeek notes, brands are easing back into the holiday with slightly less cynical or heavy-handed pranks. From Aussie business such as Whiskey Loot to international brands such as Volkswagen, businesses are launching fake products and experiences. Here are