Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021 With ed-tech startups doubling down on their marketing and advertising expenses, BestMediaInfo.com brings forth the campaigns these brands have launched during this IPL Delhi, April 15, 2021 The economic turmoil created by the Covid-19 pandemic hasnât restricted ed-tech brands from allotting a major chunk of their marketing budgets to the Indian Premier League (IPL) 2021. In order to grab the maximum attention of consumers, several ed-tech brands have already launched their campaigns during the current IPL. Advertisement IPL is a sport where brands spend big bucks to make the most of the massive viewership even though it is one of the most expensive properties.