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Mumbai (Maharashtra) [India], December 22: Bisleri, India's leading mineral water brand has roped in Global Indian Icon Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never seen before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song 'Jhoom Jhoom Jhoom Baba' while relishing the pure refreshment of the original beverage, 'water'.

The brand’s latest campaign #DrinkItUp aims to make hydration fun and tackle water consumption habits. We spoke to Tushar Malhotra, head of marketing.

Padukone will also be part of all Bisleri product packaging.

 EkStep Foundation has partnered with PVR NEST’s ‘Let’s Start Doing Good initiative’ under the ‘Bachpan Manao Badhte Jao’ mission to showcase the ‘Bachpan Manao’ short film as a public service message in over 1000 screens of PVR INOX theatres across

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