Unilever unveils new UK refillable packaging trials

Unilever unveils new UK refillable packaging trials
Unilever is expanding trials of refillable packaging across the UK, including its first 'return on the go' scheme, in a bid to cut back on unnecessary plastics packaging.
The trials feature Unilever’s first ‘return on the go’ system, where shoppers can purchase pre-filled reusable bottles from stores
Unilever is launching new trials of refill and reuse products, where shoppers can select pre-filled returnable and reusable stainless steel bottles to house well-known brands including Persil, Simple, Radox and Alberto Balsam.
The refill options build on its largest European trials at Asda’s “sustainability store” in Leeds. Feedback from the trials found that 94% of consumers in the UK are more likely to invest in refills compared to buying new products, while 89% would purchase a product if the packaging could be reused. Additionally, 18% of shoppers wanted a sealed option and a quarter would be interested in a loyalty or reward scheme.

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