Unity Place installation The installation for Santander Bank’s new tech hub utilizes layered Morse Code to reference Milton Keynes’ rich history of technology. Responses by Kyle Wilkinson, creative director, Wilkinson Studio Background: Unity Place is the new tech hub and home for Santander Bank in Milton Keynes, a town in England, United Kingdom, which is currently under construction. The bank asked Wilkinson Studio to create a hoarding design to go around around the perimeter of the construction site that would spark conversation, while having an element of intrigue and gamification. Reasoning: The area of Milton Keynes has a rich history of technology, particularly at Bletchley Park—the home of the legendary codebreakers of WWII who used some of the first computers to intercept and crack codes and was led by the iconic mathematician Alan Turing. To give a nod to this history of tech, and let the public try their hand at cracking codes themselves, we delivered an installation design that included hidden words within contemporary Morse code patterns that ran along prominent locations surrounding the perimeter, accompanied by the Morse code alphabet.