UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua Vaccine hesitancy continues to be one of the top challenges facing public health officials during the COVID-19 pandemic. Despite a few national education campaigns, the task of convincing skeptical patients and staff to get vaccinated has largely fallen on local providers. UnityPoint Health utilizes a host of different media and messages for its effort. Modern Healthcare Managing Editor Matthew Weinstock spoke with UnityPoint Clinic President and CEO Dr. Sanjeeb Khatua, who joined the Iowa-based health system in January, to talk about building an effective outreach campaign. The following is an edited transcript.