Unlocking the £185bn adviser opportunity Royal London’s latest research has revealed some potentially significant adviser opportunities residing within the advice gap. Our findings show that, on average, advisers are happy to take someone on as a client if they have around £50k to invest. At the same time, 20% of those advisers we spoke to said they would not take on someone unless they had closer to £100k – with others citing even higher levels of minimum acceptance criteria. This points to there being quite a broad entry threshold into professional advice. And, while some people simply don’t have sufficient assets to merit the cost of advice, or are indeed able to reach the minimum required for advisers to profitably help them, there are 3.7 million customers who are not only open to receiving professional advice, but also have more than £50k to invest.