'RuPay aims to gain traction with the India diaspora who believes in the Power of India' Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by Updated: Mar 8, 2021 4:52 PM Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more. How has consumer behaviour towards digital payments evolved in the last year? Digital Payments have been fulfilling the deep need of consumers like ease, speed, and safety. The growth was accelerated and UPI (Unified Payment Interface) in particular. We saw rapid adoption during the pandemic with over 2 billion transactions per month. The pandemic has added hygiene to the need of the consumers and making payments through UPI, RuPay Contactless and NETC solves this need. For the first time, consumers are actively seeking Digital Payments. They have adapted to e-commerce in a big way and Digital Payments have enabled a great experience. The need for hygiene and contactless shopping has catalysed the growth of Digital Payments.