Share New Delhi: After its massively successful campaign in 2020 featuring a Donkey, upGrad, South Asia’s largest higher edtech, launches the second leg of the ‘Sirf Naam ki Nahi Kaam Ki Degree’ campaign, reincarnating the Donkey in a new avatar of a feisty fortune-teller. The stark yet brilliantly beautiful creative, humorously puts across the message that specialisations and up-to-date degrees are the need of the hour.
Conceptualised by The Womb, brought to life by Prakash Varma (Director, Nirvana Films), enacted by the National Award winner Riddhi Sen, and released during the appraisal season, the film reminds the working professionals how the right specialisation can lead to one getting salary increments, as high as 50% – which is the average hike received by learners who got a career transition on upGrad course completion.