Upper Bay Counseling plans to shift to a hybrid model, offer

ELKTON — Upper Bay Counseling & Support Services, one of the region’s largest providers of mental healthcare, had to transition into a virtual world during the pandemic.
“In about two weeks, we were able to go from all in person sessions to moving probably 90% of what we do to virtual,” said CEO Suanne Blumberg.
Upper Bay will now use what they learned during the pandemic to create a hybrid model, allowing for clients to choose between in-person therapy or virtual therapy depending on their preference.
A recently passed state law, “The Preserve Telehealth Access Act,” allows for telehealth services to continue to be covered by Medicaid and commercial insurance, after the state of emergency is lifted. Blumberg said a large portion of Upper Bay clients are on Medicaid, so the law, taking effect on July 1, has a great impact on their ability to provide services after the pandemic.

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