Toronto-area residents seeking to make their homes greener must wade through a confusing array of online information to find out about financial incentives to reduce costs. Urban Retrofit wants to help cut through the noise. “There is just a ton of information (online), and hidden beneath that information are all these grants that are there, and nobody really knows about them unless you're going through every page that shows up on the Google search, going to every municipality and researching through them,” said Rahemeen Ahmed, one of the group’s founders. “We wanted a very comprehensive source, just one platform where everyone could come and get their basic information and get access to what resources there are available to them,” said Ahmed, who graduated last year from the University of Toronto’s civil engineering program.