By Joey Gardiner2021-05-07T05:00:00+01:00 Manchester developer could enter London market with buyout of troubled Croydon housing company Manchester-based Urban Splash is in talks to enter the London market by buying up Croydon council’s troubled housing developer Brick By Brick. Building’s sister title Housing Today understands that press reports stating that a deal is in the offing are substantially correct. If so, it would wipe out the debt owed by Brick By Brick to Croydon. Brick By Brick homes in Upper Norwood, designed by Stitch Architects Last November, Housing Today revealed that Brick By Brick was in talks with parties regarding a sale of the business given the financial difficulties being experienced by Croydon, which set up Brick By Brick in 2016 and has lent it more than £200m. Brick By Brick at the time declined to name the potential buyers it was in talks with.