JamesNeiss.com JamesNeiss.com A TM Montante rendering of 500 Third Street which company officials describe as "a gorgeous Art Deco office building, constructed in 1930 by the Niagara Hudson Power Corporation." James Neiss/staff photographerThe former Icehouse bar property at Third and Main streets. JamesNeiss.com Efforts to spark new downtown development are moving forward in the South End, despite the novel coronavirus pandemic. And USA Niagara (USAN) officials say those efforts, for now, are centered on Third Street. They also say the future of dozens of additional parcels of agency-owned land will come into better focus by the second quarter of 2021.