Use of Seamus Heaney image in NI centenary branding 'an attempt to be inclusive' says UUP MLA The image used for the "Our Story in the Making: NI Beyond 100" comes from Seamus Heaney Centre at Queen's University Belfast, who hold rights to the portrait Ulster Unionist MLA Doug Beattie. Picture by Mal McCann AN Ulster Unionist MLA last night described the use of an image of poet Seamus Heaney in the branding for a £3 million plan to commemorate Northern Ireland's centenary is "an attempt to be inclusive" despite criticism from nationalists. Doug Beattie said he believed the Northern Ireland Office (NIO) is "seeking to involve those not from a Unionist background" by choosing to include the portrait of the late Co Derry-born Nobel laureate.