Using content pillars to define your artist brand For those bands and artists looking to better define their brand, strategic marketing expert Dayna Young here breaks down how content pillars can be used to do precisely this. Guest post by Looking to better define your brand as an artist? Dayna Young, the Founder of Fred & Augustus and strategic marketing expert breaks down how “content pillars” can do just that… How to Use Content Pillars to Define Your Artist Brand What is a Content Pillar? Content pillars are 3-5 topics your brand will consistently discuss, amplify and create content for on social media. — As a key marketing tool, they act to help define your brand to your fans