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Defining your artist brand An easy step-by-step guide For an artist, defining and then communicating your personal brand to an audience is key to the development of your career. Here, Dayna Young walks us through an easy step-by-step guide on how to effectively define your personal artist brand. Guest post by This post comes from Dayna Young, the Founder of Fred & Augustus with 15+ years of global experience in music and entertainment. In this article, she explains how building an artist brand can be compared to a 4D chess match. Why? Building a brand involves many moving parts. There’s y...

How do you promote a music tour in 2021? With new tours, festivals, and events being announced what seems like daily, it’s important to remember that we’re still communicating through an active crisis. Promoting a tour has always been relatively straightforward, but just how do you promote a music tour in 2021 under the veil of COVID-19? Guest post by With new tours, festivals, and events being announced what seems like daily, it’s important to remember that we’re still communicating through an active crisis. Promoting a tour has always been relatively straightforward, but just how do...

Using content pillars to define your artist brand For those bands and artists looking to better define their brand, strategic marketing expert Dayna Young here breaks down how content pillars can be used to do precisely this. Guest post by Looking to better define your brand as an artist? Dayna Young, the Founder of Fred & Augustus and strategic marketing expert breaks down how “content pillars” can do just that… How to Use Content Pillars to Define Your Artist Brand What is a Content Pillar? Content pillars are 3-5 topics your brand will consistently discuss, amplify and create content...