USTMA to promote National Tire Safety Week Print WASHINGTON — The U.S. Tire Manufacturers Association (USTMA) will launch its yearly consumer tire safety awareness campaign, National Tire Safety Week, from June 28 through July 4. This year's theme, "Do Your Part, Know Your Roll," will educate motorists about proper tire care and maintenance as an important part of road safety. "Safety has always been a priority for USTMA and its partners, and the lens through which we view safety has expanded as a result of the pandemic," Anne Forristall Luke, USTMA president and CEO, said. "National Tire Safety Week aims to educate drivers about the vital yet practical steps they can take to properly maintain and care for their tires. Tires are the only part of a vehicle that touches the road, so you want to keep them in top shape to help you stay safe on the road."