‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’ The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency The Outernet Marketing Innovation Group (OMIG), made up of 28 regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency from the industry and advertiser standpoints. The session drew the participation of industry bodies -- Association of Advertising & Marketing Singapore (AAMS), the Media Specialists Association of the Philippines (MSAP), regional marketers and agency representatives.