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Analysis: With Netflix on board, is Astro about to realise its aggregator ambitions?

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28 June 2021
Astro is turning 25 this year and it is well on its way to fulfilling its ambition of becoming Malaysia s top aggregator of streaming services, a goal that was listed in its quarterly report for the financial year ending 31 January 2022. The broadcasting company recently inked a partnership with Netflix, adding on to the list of streaming platforms under its offerings - Astro Go, Disney+ Hotstar, HBO Go and iQIYI. It also comes shortly after Astro launched its own streaming service sooka earlier this month to offer both paid and free content.
Our vision is to be Malaysia s number one entertainment destination across screens for everyone, whether individuals, homes or enterprises, the broadcasting company said in its quarterly report. Meanwhile, Citi also said previously that it was favourable about Astro s new initiatives, adding that the broadcasting company is favourably placed to push such an aggregation s ....

Serm Teck Choon , Saurabh Chandrashekhar , Chee Weng Yap , Dentsu Aegis Network , Omnicom Media Group Malaysia Ooi , Omnicom Media Group Malaysia , Media Specialists Association , Media Prima , Eileen Ooi , Mediacom Malaysia , Southeast Asia , செர்ம் டெக் சூன் , ச Ura ரப் சந்திரசேகர் , தெந்ட்சு ஆதரவு வலைப்பின்னல் , மீடியா வல்லுநர்கள் சங்கம் , மீடியா ப்ரீம , ஐலீந் ஊஇ , மீடியா காம் மலேசியா , தென்கிழக்கு ஆசியா ,

'Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics'

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
The Outernet Marketing Innovation Group (OMIG), made up of 28 regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency from the industry and advertiser standpoints. The session drew the participation of industry bodies Association of Advertising & Marketing Singapore (AAMS), the Media Specialists Association of the Philippines (MSAP), regional marketers and agency representatives. ....

The Philippines , Chloe Neo , Omnicom Media Group , Outernet Marketing Innovation Group , Media Specialists Association Of The Philippines , Association Of Advertising Marketing Singapore , Moving Wall , Marketing Singapore , Media Specialists Association , Vice President , Managing Partner , Mindshare Philippines , தி பிலிப்பைன்ஸ் , சோலி நியோ , மீடியா வல்லுநர்கள் சங்கம் ஆஃப் தி பிலிப்பைன்ஸ் , நகரும் சுவர் , சந்தைப்படுத்தல் சிங்கப்பூர் , மீடியா வல்லுநர்கள் சங்கம் , துணை ப்ரெஸிடெஂட் , நிர்வகித்தல் கூட்டாளர் , மைண்ட்ஷேர் பிலிப்பைன்ஸ் ,

New initiatives all set to boost industry

MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
PETALING JAYA: The marketing communications industry is set to thrive with various initiatives being undertaken to spur its growth.
Media Specialists Association (MSA) is collaborating at several fronts in a bid to put the industry on a higher level.
MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
For example, he said in the area of single currency for video measurement, MSA as a key stakeholder and user, is working closely with the Malaysian Communications and Multimedia Commission (MCMC) (pic below) and other stakeholders to take it to fruition. ....

Malaysia General , Chanchal Chakrabarty , Media Specialists Association , Multimedia Content Forum Of Malaysia , Multimedia Commission , Advertising Standards Authority , Outdoor Advertising Association Of Malaysia , Malaysian Advertisers Association , Malaysian Communications , Association Of Accredited Advertising Agents , Specialists Association , Outdoor Advertising Association , Groupm Malaysia , Multimedia Content Forum , Accredited Advertising Agents , Advertising Amp Media , மலேசியா ஜநரல் , சஞ்சல் சக்ரவர்த்தி , மீடியா வல்லுநர்கள் சங்கம் , மல்டிமீடியா உள்ளடக்கம் மன்றம் ஆஃப் மலேசியா , மல்டிமீடியா தரகு , மலேசியன் தகவல்தொடர்புகள் , வல்லுநர்கள் சங்கம் , மல்டிமீடியா உள்ளடக்கம் மன்றம் ,

The Star one of Malaysia's favourite brands

Commenting on the victory, Star Media Group chief business officer Lydia Wang said: “We are incredibly humbled to have been named one of Malaysia’s favourite brands. “The Star has won Gold in the Media Networks category and we would not have achieved this without the monumental trust and support from our readers. They truly are at the heart of all that we do.
CONSUMERS have voted for The Star as one of their favourite brands in the prestigious Putra Brand Awards (PBA) 2020.
This is the first time that it has won the Gold award in the Media Networks category since the inception of the PBA, a testament of the years of informing and inspiring through compelling and trusted content. ....

Lydia Wang , Star Media Group , Star Frontliners Initiative , Association Of Accredited Advertising Agents Malaysia , Media Networks , Malaysian Digital Association , Media Specialists Association , Malaysian Advertisers Association , Putra Brand Awards , Accredited Advertising Agents Malaysia , Most Valuable Brands , External Trade Development Corp , Advertising Amp Media , Corporate News , Favourite Brands , லிடியா வாங் , நட்சத்திரம் மீடியா குழு , மீடியா நெட்வொர்க்குகள் , மலேசியன் டிஜிட்டல் சங்கம் , மீடியா வல்லுநர்கள் சங்கம் , புத்திர பிராண்ட் விருதுகள் , பெரும்பாலானவை மதிப்புமிக்கது பிராண்டுகள் , வெளிப்புறம் வர்த்தகம் வளர்ச்சி கார்ப் , பெருநிறுவன செய்தி , பிடித்தது பிராண்டுகள் ,

The Star wins Gold in Putra Brand Awards in media networks category

PETALING JAYA: Consumers have voted for The Star as one of their favourite brands in the prestigious Putra Brand Awards (PBA) 2020.
This is the first time that it has won the Gold award in the Media Networks category since the inception of PBA, a testament of the years of informing and inspiring through compelling and trusted content.
The publication has over the years been winning an award in the media category when the awards were first introduced in 2010. This is the 11th year for the PBA, also known as the “People’s Choice Awards”.
In 2020, accessibility was key and The Star made the conscious effort to ensure that pertinent content surrounding the latest update on the Covid-19 pandemic did not lie behind a paywall but was instead accessible by all. ....

Malaysia General , Lydia Wang , Star Media Group , Star Frontliners Initiative , Association Of Accredited Advertising Agents Malaysia , Media Networks , Malaysian Digital Association , Media Specialists Association , Malaysian Advertisers Association , Putra Brand Awards , Accredited Advertising Agents Malaysia , Most Valuable Brands , External Trade Development Corp , Advertising Amp Media , The Star , Gold Award , Pertinent Content , Covid 19 , மலேசியா ஜநரல் , லிடியா வாங் , நட்சத்திரம் மீடியா குழு , மீடியா நெட்வொர்க்குகள் , மலேசியன் டிஜிட்டல் சங்கம் , மீடியா வல்லுநர்கள் சங்கம் , புத்திர பிராண்ட் விருதுகள் , பெரும்பாலானவை மதிப்புமிக்கது பிராண்டுகள் ,