Date Time Vaccination heroes to keep Melbourne open The City of Melbourne has launched a campaign encouraging Melburnians to get vaccinated, with vaccine hero advertisements set to roll out across the municipality starting with the iconic Young and Jacksons billboard. Lord Mayor Sally Capp said an increase in vaccination rates was essential to beat COVID-19, protect the most vulnerable, and put an end to lockdowns and restrictions. “Around 15 per cent of Australia’s population is fully vaccinated against COVID-19. After more than a year of restrictions, there is still no vaccination target on our horizon that will give Australians a finish line for the devastating lockdowns, state border closures and crippling uncertainty,” the Lord Mayor said.