AlleyWatch The rush to digital is reshaping the health insurance market. Incumbents are making investments in digital to defend their positioning while a new crop of entrants is looking to disrupt the industry with technical savvy. Vericred has positioned itself at this crossroads with its data exchange and technology platform for insurers with a robust of APIs to reduce administrative and medical costs while also leading to revenue growth. The company’s infrastructure platform allows insurers to deliver digital experiences and services, improve sales tools, manage member relations, and more. The company views itself as providing the pipes that are powering the new digital insurance economy to meet the needs of consumers, brokers, employers, and employees alike with smart solutions.