'Everyone is Awesome' LEGO set is Pride collectible of 2021 Sat. May 22, 2021 7:59 PM by Gerald Farinas photo credit // lego Matthew Ashton, design executive at LEGO, introduced the world to a special edition set called 'Everyone is Awesome.' It will be launched on June 1—the first day of Pride month. It retails for $34.99. The completed display features a rainbow array that blends the Philadelphia Pride flag (which includes black and brown stripes for people of color) and the transgender Pride flag (with blue and pink stripes sandwiching a single white stripe). Each stripe is paired with a LEGO person of different colors and different hairstyles—representing many kinds of people, including trans persons.