VG’s Chief Product Officer: âIf you donât work on user needs, you wonât succeedâ Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices. | April 1, 2021 That’s nearly 60 percent of Norway’s total population (5.4 million) and makes them even bigger than Facebook within the country. Listening to Ola Stenberg, VG’s Chief Product Manager during WAN-IFRA’s recent Digital Media India virtual conference, it quickly became clear that while the Norwegian brand might well be proud of its top spot, the company is intensely focussed on growing its business by meeting the needs of both its current and future users.