Victorian Government gives live fire danger ratings on dynamic billboards January 21, 2021 10:43 Following the destruction caused by last summer’s bushfire crisis, the Victorian Government is reminding its state residents to check fire danger ratings before embarking on their holidays in regional Victoria. Dynamic QMS billboards positioned at the Westgate Freeway in South Melbourne, the Tullamarine Freeway at Essendon Airport and the Peninsula Link in Carrum Downs are providing live fire danger ratings and corresponding safety messages to prepare holiday makers.
The billboards form part of the Victorian Government’s ‘How well do you know fire?’ campaign that has been running since last November. Behind the campaign is Wunderman Thompson, which won a three-year contract for the Victorian Department of Justice and Community Safety in 2019, which made it responsible for fire safety communications.