Vietnam asserting its brand identity on the global stage 07:30 | 22/04/2021 This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme. The ranking of Vietnamese brands has been continuously improved thanks to the governmentâs efforts to promote economic growth, with a significant contribution of the Vietnam Value Programme. The successes amid the programme have become a solid foundation and promise to increase competitiveness of Vietnamese businesses on the global stage.