Vietnam Value Programme News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.

In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.

Vietnam Values

Lychee going digital thanks to Vietrade’s online tie-ups 14:38 | 24/05/2021 Lychee – the small, rounded fruit with its sweet, white scented flesh – is on its way to Japanese customers thanks to the activities of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and more lenient regulations from the Japanese side. Besides this, consumers can now order the refreshing delicacies online on platforms like Lazada. Lychees from Thanh Ha district in Hai Duong province can now be found on Lazada, Photo: Dung Minh Lazada is the fi...

Enhancing the competitiveness of special Vietnamese brands 12:38 | 11/05/2021 While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets. Van Nguyen spoke to Vu Ba Phu, director general of the  Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, about the programme’s development and influence in enhancing the position of Vietnamese products and s...