Vietnam shining bright as appealing investment venue 14:51 | 08/05/2021 Despite pandemic implications, Vietnam continues to coax a steady increase in foreign investment inflows. Michele Wee, CEO of UK-backed Standard Chartered Vietnam, delivers a comprehensive picture about the countryâs foreign direct investment, focusing on how Vietnam can retain its appeal and how Standard Chartered Vietnam could support the process. Michele Wee, CEO of UK-backed Standard Chartered Vietnam Given the impact of COVID-19 and the vaccination plan, what is the outlook of foreign direct investment into Vietnam in the short and medium terms? We believe that inward investment in Vietnam will remain strong in the medium-term. Vietnam continues to be an attractive investment destination given its strong fundamentals of a fast-growing economy with a young and well-educated labour force, a growing domestic market, and its strong commitment to integration with global markets and supply chains.