View: eTata — Stay separate, stay hungry and don't let culture eat strategy for lunch SECTIONS View: eTata — Stay separate, stay hungry and don't let culture eat strategy for lunchET Bureau Last Updated: Jun 03, 2021, 11:54 PM IST Share Synopsis Tata Group chairman Natarajan Chandrasekaran is convinced his expansive empire with multiple consumer touchpoints is the perfect key to the next Tata growth engine – digital commerce and data. But to make such mega digital aspirations work, the conglomerate needs an organisational DNA makeover. It’s called Big Basket. But is it strong enough to carry the weight of Tata Group’s new super-app ambition? A realistic answer: as much the group’s 153-year-old culture allows it to be.