Cloud workspaces technology developer IGEL has completely revamped what has been an inconsistent and almost invisible channel program with the addition of capabilities to make it much more comprehensive. The new IGEL Velocity partner program, which quietly launched 1 January, replaces a hodgepodge of partner benefits IGEL has been providing partners until now, said Balaji Subramanian, senior vice president and global channel chief for the vendor. “We had regional programs, but nothing consistent or global,” Subramanian told CRN USA. “Now we are being consistent, global, and more meaningful for partners.” The biggest difference between IGEL Velocity and the company’s previous approach to the channel is a shift from a focus on transactional relationships to being jointly aligned with partners on go-to-market initiatives, Subramanian said.