Thu, 12/17/2020 - 1:36pm -- tim Vermont Outdoor Business Alliance With the holiday and winter season upon us and 2021 just around the bend, Vermont outdoor businesses are working with customers in creative ways to find the perfect gift and the right gear. Recreation businesses, non-profit organizations, and state agencies are preparing trails, access points, and infrastructure to ensure safe experiences for winter activities such as hiking, fishing, alpine and Nordic skiing, snowshoeing, and fat biking. Key to success are the coordinated marketing efforts that balance welcoming participants to Vermont's special places while clearly conveying Vermont's travel restrictions, quarantine requirements, and social distancing protocols. The guest column below compiles winter recreation messaging and tools from various state agencies and organizations. Sign your business on to VOBA's statement to run in the January issue of Vermont Sports.