May 12 2021, 11:01 am | BY Ricki Green | No Comments GSK Voltaren, the Western Sydney Wanderers FC and emerging creative production agency CHISEL have partnered to tackle how “grumpiness” (read: muscle pain) often goes untreated among men of a certain age.
According to CHISEL’s co-founder and creative director Zak Kaczmarek, the new spot came about when GSK Voltaren, as one of the major sponsors of the Western Sydney Wanderers FC, approached the creative production agency with an intriguing brief. Namely, how to create a piece that leveraged the brand’s ongoing partnership with the club but also touted their product, Voltaren Emulgel, which works to relieve muscle and back pain.