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Written by Nick Snelling, illustrations by Dean Mortensen. Bad news just in: Creativity is no longer a uniquely human trait. A new study proves AI is now performing in the top percentile for originality and fluidity of idea-generation. In recent months you will have spotted a spate of brave
McDonald’s has kicked off summer with a fun new campaign via sports & entertainment agency Gemba.
The Australian Forest Products Association (AFPA) has set out a bold plan to get one billion new trees planted across the nation by 2030, in a new campaign via Galore. It is a little-known yet increasingly pressing fact that Australia is on the cusp of a serious nationwide shortage of locally
How exactly does a world-famous cricketing hero and a Hollywood movie star wind up appearing in the same shaving commercial? It’s a fair question. The story behind the new Gillette spot can be traced back to April 2021, when the brand reached out to Havas Sports & Entertainment (HSE) to craft a
Asics inspires everyone to be like Olympians in latest campaign July 22, 2021 10:08 Asics has released a new campaign for the Olympics, Be Moved. The campaign was produced by creative production agency Chisel, which also produced the Asics women’s cricket shoes campaign. Part of the campaign is a longer-form video, seen below, which will be promoted digitally. The 30-second spot will premiere on Channel Seven in the lead up to and during the Olympic period. The just over one minute film highlights how the Olympics inspire everyday people to get moving. The film features a montage of both O...