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Asics inspires everyone to be like Olympians in latest campaign July 22, 2021 10:08 Asics has released a new campaign for the Olympics, Be Moved. The campaign was produced by creative production agency Chisel, which also produced the Asics women’s cricket shoes campaign. Part of the campaign is a longer-form video, seen below, which will be promoted digitally. The 30-second spot will premiere on Channel Seven in the lead up to and during the Olympic period. The just over one minute film highlights how the Olympics inspire everyday people to get moving. The film features a montage of both Olympic and everyday athletes participating in exercise and sports, while a voiceover narrates.
July 22 2021, 9:57 am | BY Ricki Green | No Comments Sports apparel brand and proud apparel and footwear partner of the Australian Olympic Committee ASICS has released its Australian Olympic campaign, ‘Be Moved’ in time for the Tokyo 2020 Olympic Games. The campaign was produced by creative agency Chisel.
‘Be Moved’ features 4-time Olympic swimmer, Cate Campbell; Javelin World Champion, Kelsey-Lee Barber; Commonwealth Games High Jump Champion, Brandon Starc; renowned Field Hockey player and Kookaburras co-captain, Eddie Ockenden and Rugby 7s Olympic Gold Medalists Charlotte Caslick and Shannon Parry. The campaign was born from the insight that post-Olympic games, through the shared joy of watching our athletes competing on the global stage, Australians are inspired to get moving and participate in physical activity.