12th January 2021 Walkers has collaborated with fast-food chain KFC to launch two new flavours for its ‘Max’ crisp range. Walkers Max Kentucky Fried Chicken and Walkers Max Double Crunch Zinger will start rolling out this week in 50g single bags (85p RRP), 70g and 65g price-marked packs (£1 RRP), 140g sharing bags (£1.99 RRP), and a multi-pack of six (£1.70 RRP). The launch will be supported by an on-pack offer and a multi-touchpoint media campaign. The limited-time on-pack promotion (until 31 July 2021) will offer consumers a 2 for 1 KFC Meal with every pack. Katherine Cook, Walkers MAX Senior Brand Manager at PepsiCo, commented: “Our shoppers are all-in, they want bold flavour and excellent value – and they don’t want compromise. The new Walkers MAX x KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers MAX.”