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QSR-Themed Snack Chips : Walkers Max


The Walkers Max KFC crisps have been unveiled by the brand in the UK to offer consumers with an alternative way to enjoy the premium flavor of some of the QSR brand s signature spices. The snack chips come in two flavor options including the Walkers Max Kentucky Fried Chicken and the Walkers Max Double Crunch Zinger, which will come in a range of size options. The snacks will also be supported by a special on-pack promotion that will offer consumers the chance to win a two-for-one KFC meal with every pack purchased.
Walkers Max Senior Brand Manager at PepsiCo Katherine Cook spoke on the new Walkers Max KFC crisps saying, Our shoppers are all-in, they want bold flavor and excellent value – and they don’t want compromise. The new Walkers Max and KFC flavors offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max.” ....

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Walkers Introduces KFC-Flavoured Crisps


12th January 2021
Walkers has collaborated with fast-food chain KFC to launch two new flavours for its ‘Max’ crisp range.
Walkers Max Kentucky Fried Chicken and Walkers Max Double Crunch Zinger will start rolling out this week in 50g single bags (85p RRP), 70g and 65g price-marked packs (£1 RRP), 140g sharing bags (£1.99 RRP), and a multi-pack of six (£1.70 RRP).
The launch will be supported by an on-pack offer and a multi-touchpoint media campaign. The limited-time on-pack promotion (until 31 July 2021) will offer consumers a 2 for 1 KFC Meal with every pack.
Katherine Cook, Walkers MAX Senior Brand Manager at PepsiCo, commented: “Our shoppers are all-in, they want bold flavour and excellent value – and they don’t want compromise. The new Walkers MAX x KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers MAX.” ....

Katherine Cook , Max Kentucky Fried Chicken , Walkers Max Double Crunch Zinger , Brand Manager , க்யாதரிந் சமைக்கவும் , அதிகபட்சம் கெந்‌டகீ வறுத்த கோழி , நடப்பவர்கள் அதிகபட்சம் இரட்டை நெருக்கடி ஜீங்கேர் , பிராண்ட் மேலாளர் ,

Walkers teams up with KFC for pair of new fried chicken Max crisp flavours


Walkers has dubbed the high profile tie-up a ‘no-brainer’
Walkers has teamed up with fried chicken giant KFC for a duo of new crisp flavours.
The two brands have partnered to create two flavours: Walkers Max KFC and Walkers Max Double Crunch Zinger, which will roll out into the mults from 13 January.
The former is said to offer the “signature flavour” of KFC’s fried chicken, while the latter had a “hot and spicy KFC Zinger flavour”, said Walkers. 
The tie-up was “a no-brainer for us”, said Walkers Max senior brand manager Katherine Cook. “There are a number of synergies between our brands.” ....

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