Jakub Porzycki/NurPhoto via Getty Images Walmart will now allow TikTok users to buy its products directly on its live streams. "Naturally, when TikTok began exploring a new shoppable product, we jumped in to pilot the solution," Walmart Chief Marketing Officer William White wrote in a statement sent to Business Insider. Walmart tentatively agreed to acquire 7.5% of TikTok Global's operations after the social media platform came under fire from United States President Donald Trump. Like so many influencers before it, Walmart is taking to TikTok to sell its wares. The Arkansas-based retail giant announced Thursday that it will now allow app users to shop "fashion items featured in content from some of the app's most popular creators without ever having to leave the platform" during Walmart live streams.