Editor's Pick Over the years, Grey New York has created a number of novel ideas to help the national organization States United to Prevent Gun Violence deliver its message encouraging gun safety (see the “gun shop” selling the weapons used in mass killings, as well as this tool that helped individuals to divest themselves of any 401(k) investments going to gun companies). Now, however, the agency is taking a simpler approach: an unboxing video. In a new YouTube video titled “Best Unbox Ever With Cayden,” (warning to viewers—do not watch with children) we see what appears to be a kid influencer digging into his latest package. But what he pulls out is something you’d never want to see in the hands of a child—a gun.