Powered by AI and data, Maximize allows end-to-end planning for fragmented target audiences 09 Feb, 2021 - 05:16 PM IST | By indiantelevision.com Team NEW DELHI: To address the complexities that media planners and clients face today as a result of increasing audience fragmentation, Wavemaker has introduced a first-of-its-kind AI-powered media planning platform called Maximize. The network has rolled out the product globally, allowing planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. The tool serves the industry-wide vision of planning against individuals rather than audience segments. The result is planning at a granular customer level, with the power to simultaneously explore multiple audiences across many attributes and assess the best media partners to create an optimised campaign across channels and market, in record time.