Share Joseph Iruafemi is the Chief Executive Officer of AyubaFinance, a crypto-lending business which is on a mission to redefine the concept of loans with digital currency innovations. The entrepreneur discusses with KOLA MUHAMMED the hype around cryptocurrencies, its prospects and plans to rejuvenate African economy, among other issues. Excerpts: With many businesses springing up as a result of the boom in the value of digital currencies, what’s the selling point for your business and why should people trust you with their money? Our crypto lending service empowers our customers to maximise their profit from their coin. I will provide two examples to make this clear. First, you bought Bitcoin in December at about $30,000. Today, in April, it is around $50,000 and you need cash. You really could liquidate your crypto at today’s current price and take a profit. You take a profit but you have lost your good position for potential higher profit when the coin climbs to a higher price.