The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. We Can Learn Sustainability From Traditional Communities Traditional ecological knowledge can act as a positive framework for activating ideologies of sustainability. We have been dubbed storytelling animals and for good reason. The stories we tell shape our views of the world and influence our behaviors towards nature. Many currently popular stories portray the earth as a commodity. Capitalism sees profit and economic growth as the ideals for a nation and if there is considerable demand for various products, it is considered to be a boon. Free trade, hand in hand with globalization, can be ecologically harmful, however, as the Earth’s natural resources are limited.