Nutella has been around decades. The brand of sweetened hazelnut cocoa spread is manufactured by Ferrero in Italy and was first introduced in 1964. And we’ve been pronouncing it wrong since then. It was World Nutella Day on 5 February, and Ferrero used the opportunity to clarify how the name ‘Nutella’ is pronounced. Why? Well, because apparently, 87% have been saying it incorrectly for years! How to pronounce Nutella Nutella, Noutella or Newtelluh? A recent study by Ferrero found that 78% of consumers thought it was pronounced the same way it’s spelt – Nut-ella – while 12% thought it was Noutella, as in “now-tella”. Another six percent said the first syllable should be new, as in New-telluh. James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland has now confirmed that yes, “Noutella” is indeed, correct.