Web campaign battles Superior's worker shortage : vimarsana.

Web campaign battles Superior's worker shortage


Kenny Johnson
Created: June 29, 2021 05:04 PM
As our nation and our state continues to see a worker shortage due to the effects of the pandemic. One community is actively trying to combat that with a new campaign.
In superior the Wisconsin Manufacturers & Commerce Group reported 9/10 businesses are unable to fill jobs. Leaving businesses to compete to fill their work forces. To draw in more workers the Superior-Douglas County Area Chamber of Commerce started the "Lots of Jobs Lots of Living" campaign.
A new website was created as a data base for jobs and information on the area to remind people of the plentiful opportunities. Chamber President and CEO Taylor Pedersen says they, “talk to [their] members frequently so we're going to ask them: Where are you seeing your members? And as things progress in the right direction, where are you seeing your employee's coming from?” 

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