Introduction In the arena of Trademark, gaining of the status of a well-known trade mark is perceived to be the same as that of attaining Nirvana because the preservation of well-known trade marks lifts the traditional goal of protection of the trade mark. Nirvana refers to the state of liberating oneself from lust, envy, ignorance and everything that holds back. It is assumed that the existence of Nirvana would free oneself from any kind of fear. The protection of well-known marks stems from its fundamental objectives of protection of marks and focusses on maintaining the distinctiveness of a mark by protecting it from free-riding and dullness. The proof